August 11th 2016. We've recently updated our platform to reach and monitor more directories across multiple industries and verticals. In order to properly show local search scores, we are also implementing a new score strategy that is taking place industry wide. Listing scores will now be calculated similar to creditscore point system instead of percentage. As we impediment this across all current clients we will have to re verify some accounts under the new listing score process. Daily and this weeks reports will start showing the new scores and may show some listings reverting back to possible errors. These will be updated over next couple of days. In addition to the additional sites being monitored.
Image below is an example of the new listing score along with industry average for that client's vertical.
What is changing with the Listing Score?
The format of the scoring system is about to change from a percentage to points. Think of it like a creditscore: It accurately reflects one’s performance and is clearly influenced by their actions. However, unlike a credit score, there is no finite limit. Instead, there are benchmarks that are unique to each industry, such as the industry average and the 95th percentile.
How is the new Listing Score calculated?
With data from reputable sources such as Alexa and Moz, we identified the Top 100 Online Business Directories in the US. We then assigned scores to each site based on its popularity. This research has lead to a score that accurately reflects the ever-changing local search environment and continues to adapt to those changes over time.
What are the benefits of the new Listing Score?
PowerSuite actively monitors the web for popular listing sites and adding them to our platform. With a point-based score, your clients will see these newly added sites as opportunities rather than unexpected drops in their Listing Score. These new opportunities position us to keep clients engaged.
We’re making it easier for us to highlight the ongoing work we do on the behalf of our business clients.
As we all know, some listing sites impact a business’ online visibility more than others. To properly reflect those differences in impact, we’ve given higher-traffic sites—such as Google—a greater influence on the Listing Score.
The new score considers Other Citations, meaning Listing Distribution will now increase the score over time.
Along with the new score, we're adding 22 new business listing sites to Local Monitoring suite.
What context does the new Listing Score provide?
A historical graph will show our clients how their score has changed over time. That way, your clients will see the value of the listing solutions you provide. This graph will show data from as far back as the account was created back to 2014.