NOTE: Make sure your most important keywords within your description are within the 160 characters. The main pages of your website all should have different descriptions. Any pages with duplicate descriptions will get dropped out of the SERPs. Example of main or leading pages, Home, Parts, Service, Finance, Used Car Inventory, New Car Inventory, About etc.
Make sure that the Description tag is present across all pages of your site, because SEs use them as snippets on the search results pages.
ADD a unique and relevant Meta Description to as many pages as possible. This will increase pages in the SE indexes and avoids duplicate content issues.
The META Description tag is a summary of your page's content. This tag was primarily meant for the search engines to let them know what the page was about and used to play a serious role in your rankings. Today, the META Description won't effect rankings but it's still used as the description of your page within the search results. It's also the text that comes up automatically when the URL is shared socially.
In the code of the page, the META Description tag looks like the following:
<META name="description" content="Page description" />
Each of your pages needs it's own unique META Description tag. The tag needs to be between 150-160 characters, should read naturally and include keywords relevant to the page. Do NOT stuff or repeat your keyword in this tag because the search engines consider that a tactic of spammers.
Use our Landing Page SEO report to check for the presence of keywords in the META Description tags of your pages.
Example of how many pages could be effecting your rankings and costing you visibility.