1. Create a Project
Project is a logical grouping of social media accounts. Use “Create Project” button. Project can represent a set of social accounts, set of social searches or a set of campaigns. All reports run at the project level – so figuring out the best way to organize your social media account is key. Projects are in many ways like folders to files. Typically a project would represent a business, a customer, a marketing initiative, or perhaps a social ecosystem.
2. Add Social Media accounts to your project
Once the project is created it is time to add social media accounts to that project. Follow the “Add Account” link located in several spots on the dashboard for added convenience. As you will find out we support quite a few social networks – add as many accounts as you can. Don’t forget to add your Google Analytics profile – this enables to analyze social behavior with respect to your social engagement. Once accounts are added for the first time – do allow 24-48 hours for all analytical data to be captured. Clearly the longer you keep the accounts on the system the more analytical data will be produced (part of the reason why we offer a 30 day trial – we want you to stay on the system for at least a month to make a decision)
Tip: To add an account, click “Add Account” link located in the top navigation bar.
3. Publish a Campaign
Our campaign management is more than a simple publication tool. It has many publishing options: custom messages, RSS content syndications, scheduling, recurring messages, etc. While the convenience of being to publish to multiple channels at once is important, the key value of Social Report campaign manager is the analytics. We capture quite a bit of info on how your publication did: which social accounts produces clicks, time of day, geography of clicks. You can also take it a step further and install a small conversion script on your website. If you do, not only will be able to tell you how many people clicked on your site. We’ll also tell you which of those customers converted. We feel that all of your social publishing should be done this way.
Tip: To create a campaign click on “Campaigns” tab
4. Setup a Search Agent
You can monitor buzz around any keywords you like. Just create a new Search Agent, select options: keywords you want to track, social networks you would like us to search, strictness of search you would like us to apply, etc, etc.
Tip: To create an agent click on “Search Agent” tab
5. Get a Daily Digest
We send a daily email for every project you have - daily summary of everything that happened the day before within your project. This is so much more convenient then logging in to every network or even Social Report every day. Just look over that email and take action if necessary.
Tip: These are enabled by default and should start arriving within 48 hours of your project setup.
6. Export Data
You probably take regular backups of your files and emails. Do you backup your Social Data? With Social Report you can. All data that we download is available for you to download and any time. Just follow Export Data menu option.
Tip: to download your social data click on “Export Data” menu in the top navigation.